Interactive and Responsive Web Designs

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Interactive and Responsive Web Designs

Interactive and Responsive Web Designs

Responsive Web Designing (RWD)

With the advent and the rapid growth of smartphones, tablets and other mobile devices, the owners of sites were in a dilemma about how to transition. They found their answer in the form of responsive web designing. Responsive Web Designing (RWD) is one of the many approaches to web designing that makes desktop web pages adaptable, in response to the size of the screen or browser that one is using to view the page. Devices like desktops, laptops, tablets or phones having a variety of sizes can be used to view web pages. The keyword here is “adaptability” as responsive web designing ensures that no data is lost in the transition between devices or screens.

Responsive Web Designing as a Trend

Initially, the layout could adapt automatically in the browser for Internet Explorer. For Netscape, on the other hand, the page had to be reloaded to adjust to the resizing. Overtime RWD has been highly adopted due to improved design workflows, an easier collaboration between designers and developers and lastly the interactive layouts which allow your content to shine through.

How Does RWD work?

In RWD, the size of the viewport in terms of pixels or inches is determined, and with the help of that, a user sees the optimal version of the site. The components are then classified and viewed by the user as large, medium or small viewports. The main advantage of this is that the visitor is able to use the website easily and with the same functionality as that of a desktop computer. The text has to be read, and links have to be clicked without constantly trying to zoom in and out. There are two ways to toggle between the layouts of a website between devices. One way is RWD and the second is by creating an entirely different website for the smaller screens, called mobile websites. Some may prefer the traditional method to responsive web designing. They argue that using the latter accumulates more work. In reality, RWD implies less work because only one website is being presented rather than altering a single website separately for each, a TV, laptop, mobile or tablet screen. Gathering analytical data is also simplified when only one website is in the scenario.


One of the negative takes on RWD is that it is a concept that homogenises web designs. RWD requires two web languages, namely HTML5 and CSS3 to make it work. When people started standardising web languages, the W3C degenerated it to a working draft in 2005. This led to CSS being reworked on. Most new sites have since looked similar, suggesting that RWD websites failed in forging diversity. The primary rationalisation given for this is that it requires a lot of work to create a satisfactory RWD template, even if you start out with a structure created by others. It is, in fact, an arduous task to create a new RWD template from scratch for every website, which was conveniently achievable with normal HTML websites prior to RWD.


Despite the setback above, responsive web designing is efficient; it provides an easy UI, is extremely adept with social media. Besides, the images are responsive, the performance of the website improves substantially, and the typography is also responsive. Many companies, such as Omniscient IT Solutions Pvt. Ltd. provide these services. With the looks of it, RWD is here to stay and will soon be an absolute necessity for any popular business website to be responsive.


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